Director of Marketing
Kite & Key is looking for a senior-level marketer who is passionate about the power of digital media. The ideal candidate would have a proven track record in video marketing campaigns, a deep understanding of digital advertising, and experience driving growth for (media) brands. He/she must be innovative and results-driven.
Strengths in Instagram, TikTok, and YouTube; past digital agency experience; and/or an interest in public policy — is a plus. This position is full-time remote, virtual, or hybrid.
Responsibilities:
- Own subset of Kite & Key's digital channels (likely Instagram, YouTube, and/or TikTok)
- Work closely with team to bring digital media content to market with the goal of driving brand awareness, engagement, and acquisition
- Oversee and manage YouTube, Google Ads, Google Ad Grants, Google Analytics, and Google Tag Manager accounts
- Develop new audiences by researching and liaising with partners willing to promote video content; foster relationships with influencers for long-term audience development
- Advise teams on creative needs; identify new opportunities; and manage go-to market plans for video launches
- Surface and synthesize qualitative and quantitative insights that shape future video marketing campaigns and promotional outreach
- Identify gaps to better serve target audiences through digital media; help shape the multi-year product strategy across platforms
- Create tailored digital video campaigns
- Closely monitor consumption metrics but also, more importantly: audience retention, subscriber growth, average view duration, shares, rankings, traffic sources, conversion rates, video-to-engagement ratios, impression click-through rates, lead generation, view velocity, etc.
Experience and skills:
- 5-8+ years of demonstrated experience in video marketing and strategy
- Design skills (Adobe Creative Suite) to help create derivative content — with video production team — on platforms like Instagram, TikTok, etc.
- Cross-functional leadership background
- Experience building / growing a brand; driving video consumption; owning and achieving target KPIs
- Ability to identify and tap into new in-market audiences
- Understanding of the marketing funnel and know how to optimize campaigns across platforms
- Experience developing marketing strategies using both quantitative and qualitative insights
- Experience flexing between strategic and tactical responsibilities
- Knowledge of the consumer video landscape and drivers of consumer video consumption habits
To be considered for this role, please make sure to do the following:
Submit your resume and a cover letter that demonstrates your familiarity with Kite & Key (name a favorite video!) and describes your skill set as related to the experience and skill section above.
Please send this information to [email protected].
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