Director of Marketing

Kite & Key is looking for a senior-level marketer who is passionate about the power of digital media. The ideal candidate would have a proven track record in video marketing campaigns, a deep understanding of digital advertising, and experience driving growth for (media) brands. He/she must be innovative and results-driven.

Strengths in Instagram, TikTok, and YouTube; past digital agency experience; and/or an interest in public policy — is a plus. This position is full-time remote, virtual, or hybrid.

Responsibilities:

• Own subset of Kite & Key's digital channels (likely Instagram, YouTube, and/or TikTok)
• Work closely with team to bring digital media content to market with the goal of driving brand awareness, engagement, and acquisition 
• Oversee and manage YouTube, Google Ads, Google Ad Grants, Google Analytics, and Google Tag Manager accounts 
• Develop new audiences by researching and liaising with partners willing to promote video content; foster relationships with influencers for long-term audience development 
• Advise teams on creative needs; identify new opportunities; and manage go-to market plans for video launches 
• Surface and synthesize qualitative and quantitative insights that shape future video marketing campaigns and promotional outreach 
• Identify gaps to better serve target audiences through digital media; help shape the multi-year product strategy across platforms 
• Create tailored digital video campaigns 
• Closely monitor consumption metrics but also, more importantly: audience retention, subscriber growth, average view duration, shares, rankings, traffic sources, conversion rates, video-to-engagement ratios, impression click-through rates, lead generation, view velocity, etc. 

Experience and skills:

• 5-8+ years of demonstrated experience in video marketing and strategy 
• Design skills (Adobe Creative Suite) to help create derivative content — with video production team — on platforms like Instagram, TikTok, etc.
• Cross-functional leadership background 
• Experience building / growing a brand; driving video consumption; owning and achieving target KPIs 
• Ability to identify and tap into new in-market audiences 
• Understanding of the marketing funnel and know how to optimize campaigns across platforms 
• Experience developing marketing strategies using both quantitative and qualitative insights 
• Experience flexing between strategic and tactical responsibilities 
• Knowledge of the consumer video landscape and drivers of consumer video consumption habits 

To be considered for this role, please make sure to do the following:

Submit your resume and a cover letter that demonstrates your familiarity with Kite & Key (name a favorite video!) and describes your skill set as related to the experience and skill section above.

Please send this information to [email protected].